JIMMY WOO
Designed to celebrate the 15 year anniversary of the Jimmy Woo club in Amsterdam we at V3RS joined forces with OOOH Studio to create a new eye-gazing interactive light installation. The notorious and glorious club has a long heritage that is known for its already impressive light experience. We developed a new installation that senses and reacts to the music played by the dj and body movement on the dancefloor, triggering even more movement.
手 扇 [Shǒu shàn]
... is the Chinese word for hand fan. Hand fans were traditionally used to extend body language in the art of seduction or to send secret messages. The way it was moved, held and folded, represented the person's circumstance. This object and movement was the perfect metaphor for the seductive Oriental-inspired interior of Jimmy Woo.
For this new light experience we were asked to create a concept that encourages movement in the newly renovated space. To give guests an exciting club experience which they had never felt before, we designed a space filling interactive light sculpture inspired by a traditional Asian hand fan. Beams of LED-light function as the fan’s constructive core. A grid of nine heat sensors register the activity on the dancefloor and translate this into a custom light pattern. The space in between the light fixtures is filled with a composition of etched mirrors with an abstract pattern of fragments of the Terracotta Army. The Terracotta Army is a collection of life size sculptures depicting the armies of Qin Shi Huang, the first Emperor of China and whose purpose was to protect the emperor in his afterlife. In the installation it represents the traditional artwork that is hand painted on the fans and at the same time functions as a different layer in the installation which reflects the movement of the crowd.
Project: Spatial design
Location: Amsterdam, The Netherlands
Program: Nightclub
Assignment: Concept, design, production, installation
Status: Realised August 2018
Size: 168 m2
Client: Jimmy Woo
Design: V3RS, OOOH Studio
Photography: V3RS
In collaboration with:
